Major fashion brand to open East Midlands' only standalone store in Derby city centre

It will be located on Level 2 next to Hobbs and will open by the end of the year.

A Derby shopping centre is set to welcome a leading British fashion retailer this year.

Crew Clothing will open a new store in Derbion. It is the brand’s only standalone store in the East Midlands.

Located on Level 2 next to Hobbs, the new 1,200 sq ft store will welcome shoppers by the end of the year, offering a wide selection of the brand’s smart casual staples inspired by the coast.

Crew Clothing is one of the leading British brands set to open in Derbion this yearplaceholder image
Crew Clothing is one of the leading British brands set to open in Derbion this year | Submitted

The diverse range of clothing runs across menswear, womenswear, accessories and footwear including crossed oars-crested rugby and polo shirts.

Founded in Salcombe in 1993, Crew Clothing is a British lifestyle brand inspired by a love of the great outdoors.

Three decades on, Crew Clothing’s signature style remains timeless and has become a popular UK clothing brand with over 100 standalone stores, concessions and outlets nationwide.

The announcement follows Derbion’s recent Primark update that the fashion and homeware giant is set to open at the centre in 2027.

A raft of major openings this year alone include including Victoria’s Secret, Castore and Seasalt, alongside reinvestments from leading retailers such as JD, Pandora and Moss.

Beth McDonald, managing director of Derbion, said: “We’re thrilled to reveal that Crew Clothing is set to arrive at the centre before the end of the year, offering shoppers the chance to shop its premium fashion collection just in time for Christmas.

“We’re confident that Crew Clothing’s offer of coast-inspired clothing will be popular with our shoppers and we look forward to their opening at Derbion very soon.”

Carol Kane, Head of Retail North from Crew Clothing, said: “We are excited to be bringing Crew Clothing to the East Midlands.

“In Derbion we have the perfect location to grow our footprint across the region, and we look forward to working with the Derbion team to create a best-in-class standalone store.

“The store will open just in time for the festive season, and customers will be able to shop our new Winter and Christmas and collections in store from opening.”

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