Let’s be real - town centres across Derbyshire (and pretty much everywhere) are having a tough time right now.
When big names like River Island and Poundland are struggling in the cities, it’s no wonder smaller towns and villages are feeling the pressure too.
But here’s the thing — we love our market towns, and we know there’s still loads to shout about.
So, we’ve rounded up 10 of Derbyshire’s most underrated market towns that are ready to roll out the welcome mat. Ready to explore? Let’s go.

1. Ashbourne
Ashbourne is in the middle of a £13m transformation project which means extensive work is being undertaken in the town centre. Never has there been a more apt time to support your local and enjoy a visit to Ashbourne which has acclaimed bakeries, over 200 listed buildings, and the pretty St Oswald's Parish Church with its giant 212 feet high spire, described by author George Eliot as the 'finest single spire in England'. A special shout out to jaw-dropping views from the vantage point of The Bowling Green Steakhouse, which also offers sublime food and warm hospitality. | Ria Ghei
2. Wirksworth
Magnificent stone buildings, cobbled streets and narrow alleys makes Wirksworth one of Derbyshire's quaintest towns. Marvel at the quirky Wirksworth StarDisc which illuminates the constellations at night. The annual Wirksworth Festival celebrating arts and culture in the beating heart of the market town is a must-visit in September. | Visit Peak District & Derbyshire

3. Belper
This is the only market town based in Derwent Valley Mills World Heritage Site. The high street has a great array of independent shops. Farmer’s markets and food fairs are held throughout the year in Belper’s 200-year-old marketplace. | Brian Eyre

4. Sudbury
Be charmed by gorgeous gabled houses and neat red-bricked cottages in Sudbury. All Saints is an historic 14th century church with a very special royal gift, a window which was a gift from Queen Victoria. | Google