Doughnotts: Fan-favourite doughnut stand celebrating 1st birthday in Derby
Top flavours include red velvet, custard cream and Cookie Monster
An East Midlands bakery is celebrating its first birthday in Derby with a giveaway package to 'sprinkle' a little joy on its customers.
Doughnotts will be celebrating the first year of business for its Derbion outlet by offering the first 100 customers to its kiosk on Saturday, July 27, a celebratory ‘buy one get one free’ offer on its ever-popular Homer doughnuts.
The team will also hand out scratch cards to the first 50 customers, offering the chance to win prizes.
Read more: Derby food & drink
Winning tickets range from ‘10 percent off’ vouchers, a free standard doughnut, a free premium doughnut, and the chance of a free box of doughnuts.
All-day reduced pricing offers will be the icing on the cake. On the day, customers will be able to buy four doughnuts for £10 across the range - individual doughnuts usually sell for £2.95 or £3.95 and include favourites such as Red Velvet, Cookie Monster, Blueberry Cheesecake, Flake 99, and Custard Cream.
Megan Scaddan, co-director at Doughnotts, said: “We love Derby and its people – we have so many amazing loyal customers who have been very supportive of the store.
“We already had a good loyal customer base in Derby that we were able to service through our delivery service and, of course, our outlets at nearby East and West Midlands McArthur Glen Designer Outlets. However, being back in the heart of the city has been amazing.”
Doughnotts opened its kiosk in the Derbion shopping centre after Derby doughnut lovers pleaded with the sweet treat purveyors to return to the city.
The brand had previously traded in Sadler Gate, Derby. It opened the branch in August 2017, but closed in March 2020 when the owners cited a drop in footfall as the effect of the Covid pandemic began to dawn.
However, loyal sweet-toothed customers didn’t forget the award-winning brand.
Megan said: “We loved having a store here and we had so many messages from Derby customers asking us to come back to the city.
“We listened and, last year when Derbion informed us that a slot in the shopping centre had become available, we were quick to say yes.
“Every Friday we offer a new doughnut flavour, and our Derby customers love it. Our Freddo Friday offer, in particular, sold out pretty much immediately.
“So, we want to thank our Derby customers for their support and loyalty. At our first birthday event we are thanking them with a buy-one-get-one-free offer, scratch card giveaway for the first customers of the day, and offers throughout the day.”