Afternoon tea has such a sense of occasion. It feels celebratory and the dining experience at The Grand Hotel Birmingham, where I escaped the hustle and bustle of the city was a rare treat.
I made the special trip into Birmingham for the highly anticipated Jo Malone London afternoon tea.
Now, you may have heard of wine flights, and beer pairings, but have you ever seen perfume being incorporated into a menu?
Innovative chefs at The Grand Hotel Birmingham have created ‘Jo Malone London Moments — A Grand Afternoon Tea Experience’.
They have been inspired by the iconic Jo Malone London fragrances to offer a theatrical culinary journey to transform an afternoon staple into a scented celebration for the senses.
I am a huge fan of Jo Malone London. I wear Amber & Lavender scent whenever I can (I need a top up so that’s on my Christmas list).
You don’t have to be familiar with the Jo Malone London perfume library.
I went with my husband who is new to Jo Malone London. He also really enjoyed the afternoon tea. What we both decided, was that flavour profiles seen on The Grand Hotel menu are a rarity.
For example, I have never seen bay leaf whipped ganache which was in the blackberry tart.
The scent pairing is Jo Malone London’s Blackberry & Bay Cologne which I thought was really clever.
Regardless of whether you’re into afternoon tea or not, I heartily recommend a visit to The Grand Hotel Birmingham, to see for yourself the utter magic, that chefs are creating in the kitchen.
The Jo Malone London afternoon tea experience is available until November 2, 2025, Wednesday through Sunday, from 12pm to 5pm.
It is £70 per person which includes a £25 voucher redeemable in-store towards Jo Malone London products.
Location: The Grand Hotel Birmingham, 1 Church Street, Birmingham B3 2FE
For more information about the afternoon tea and The Grand Hotel Birmingham click here: thegrandhotelbirmingham.co.uk
Here are a few photos from the day below.
1. The Grand Hotel Birmingham
A luxury afternoon tea is set to delight at The Grand Hotel Birmingham | The Grand Hotel Birmingham
2. Pastries and savoury bites, served alongside artisan tea, coffee and a glass of bubbles feels celebratory, a haven of peace in the bustling city centre of Birmingham
Jo Malone luxury afternoon tea at Madeleine Bar | The Grand Hotel Birmingham, 1 Church Street, Birmingham B3 2FE | Ria Ghei
3. Roasted tomato and basil appetiser was a novel and fun way to start the afternoon tea
Jo Malone luxury afternoon tea at Madeleine Bar | The Grand Hotel Birmingham, 1 Church Street, Birmingham B3 2FE | Ria Ghei
4. Everything about the afternoon tea feels special, from beautiful art deco inspired crockery to the polished brass tea strainer
Jo Malone luxury afternoon tea at Madeleine Bar | The Grand Hotel Birmingham, 1 Church Street, Birmingham B3 2FE | Ria Ghei