Stratford-upon-Avon has become our go-to spot for family days out. It’s one of those towns that just has it all — the buzz of a market, riverside walks, proper pubs, and shops you actually want to browse in.
My husband, kids and I often pile into the car on a Saturday morning, and before we know it, we’re wandering past the timber-framed buildings and soaking up the lively market scene.
There’s always something happening — street performers, stalls selling handmade bits, the smell of fresh bread or sizzling food drifting through the air.
Based in Warwickshire - and considered part of the West Midlands region - this lovely town is in easy reach from many parts of the country - it’s just 90 minutes from Derby.
We’ll usually grab a bite at one of the cafés or food stands (the wood-fired pizza is a must) before taking a stroll along the River Avon or letting the kids run wild at the Recreation Ground. Stratford has that perfect mix of things to do without ever feeling hectic.
And once the exploring’s done, we’ll tuck ourselves into one of the town’s many cosy pubs for a pint and a proper meal before heading home.
Named the happiest place to live in the region - and one of the happiest in the UK - by Rightmove and The Guardian in recent years.
It’s easy to see why people travel from all over to visit, but for us, it’s simply our favourite local escape. Just 45 minutes away, yet it feels like a world apart — relaxed, welcoming, and full of character.
Stratford-upon-Avon might be famous for Shakespeare, but it’s the modern magic that keeps us coming back.
In summer, Stratford really comes alive. The riverside is buzzing with picnics, open-air theatre, and boat trips on the Avon. You can rent a rowing boat, watch street performers outside the RSC, or just stroll through Bancroft Gardens with an ice cream in hand. The markets spill onto the streets, and every corner feels festive and full of life.
Come winter, the town takes on a completely different charm — twinkling lights, Christmas markets, and cosy pubs with open fires. The shop windows glow, the mulled wine flows, and a crisp walk along the river feels magical when the frost hits the rooftops.
It’s the kind of place that feels made for both seasons — bright and lively in summer, snug and storybook-perfect in winter.
See our gallery of best photos showcasing this must-visit market town:
5. Stratford-Upon-Avon
The medieval town - birthplace of William Shakespeare and where the famously short-tempered chef Gordon Ramsay grew up - topped a list of the 70 happiest places by online store Furniturebox. | Emma Walker