Baby on Board! East Midlands Railway offering free badges to pregnant passengers

A new initiative from East Midlands Railway will offer pregnant passengers a ‘Baby on Board’ badge.

The scheme is hoped to provide expectant mothers comfort and confidence when travelling on EMR trains.

The free badges are being offered after train staff suggested they would be a quick way to signal a passenger's condition and encourage other passengers to feel more comfortable offering their seats, should they wish to.

Philippa Creswell, Customer Service Director at East Midlands Railway, said: "We want pregnant customers to feel as comfortable as possible when travelling with us.

“But we understand that offering a seat to someone who may be pregnant can sometimes feel awkward or uncertain. The 'Baby on Board' badge provides a clear, respectful signal, helping to eliminate any discomfort and promote kindness and consideration among customers."

Pregnant customers interested in receiving a 'Baby on Board' badge can do so by contacting EMR’s customer service team.