Baby on Board! East Midlands Railway offering free badges to pregnant passengers
The idea was suggested by staff who works on the trains
A new initiative from East Midlands Railway will offer pregnant passengers a ‘Baby on Board’ badge.
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The scheme is hoped to provide expectant mothers comfort and confidence when travelling on EMR trains.
The free badges are being offered after train staff suggested they would be a quick way to signal a passenger's condition and encourage other passengers to feel more comfortable offering their seats, should they wish to.
Philippa Creswell, Customer Service Director at East Midlands Railway, said: "We want pregnant customers to feel as comfortable as possible when travelling with us.
“But we understand that offering a seat to someone who may be pregnant can sometimes feel awkward or uncertain. The 'Baby on Board' badge provides a clear, respectful signal, helping to eliminate any discomfort and promote kindness and consideration among customers."
Pregnant customers interested in receiving a 'Baby on Board' badge can do so by contacting EMR’s customer service team.