Derby doughnut firm works with pub chain to serve up tasty treat
'This is absolutely huge for Project D'
Derby-based doughnut company Project D has teamed up with a UK pub chain to offer a new dessert on its summer menu.
It has partnered with Greene King to create the Horseshoe Homer - a doughnut filled with strawberries, cream and ice cream - which is being served at the pub chain's 249 Hungry Horse pubs nationwide.
The dessert is baked in the shape of a horseshoe to match the pub chain's logo and topped with pink icing and sprinkles to mirror Project D's best-selling Homer doughnut.
Max Poynton, marketing director and co-founder of Project D, said: "This is absolutely huge for Project D.
"Although we have big ambitions, Project D is still a relatively small company in comparison to Greene King.
"To work alongside such a massive pub chain - one that's been going in the UK since the 18th century - is just amazing."
Sarah Williams, senior marketing manager at Hungry Horse, added: "As anticipated, the Horseshoe Homer is proving extremely popular with guests and the feedback we’ve had so far has been incredible."