'Iconic' brand with supermodel fans to launch Derby standalone store summer 2025
The brand is a favourite of celebrities including Helena Christensen, Heidi Klum and Gisele Bündchen
Victoria’s Secret, a high-end lingerie and underwear brand is expanding in Derby and will open a standalone store in the city.
Derbion has announced that leading lingerie, clothing and beauty brand, Victoria’s Secret will be located on Level 2, Derbion.
The new 5,712 sq. ft store will be packed with an increased selection of the brand’s iconic luxurious lingerie, sleepwear and beauty products as it moves from its current space inside Next to a new standalone location.
The new space will be home to the brand's full product line, including bras, lingerie, sleepwear, swimwear and of course, its iconic fragrance portfolio.
Shoppers will also have access to Victoria’s Secret sister brand, PINK, and can take advantage of free fittings with an in-store Bra Fit Expert.
When will Victoria’s Secret Derby standalone Derbion store open?
Work is set to begin on transforming the new space this spring, with the doors to the brand-new store set to open in summer.
To mark the grand opening, Victoria’s Secret will host a series of exciting in-store celebrations and events, with further details announced soon.
Derbion say the announcements follow a strong year for the shopping centre in 2024, which saw the arrival of new brands such as B&M, White Stuff and Pavers, alongside store uplifts from existing retailers including JD, Greggs, Superdrug, and New Look.
Beth McDonald, managing director at Derbion, said: “Victoria’s Secret is an iconic brand that we know our customers love.
“We’re delighted to announce that they have chosen to open a new standalone store at Derbion.
"The arrival of Victoria’s Secret highlights the strength of our leasing strategy, which continues to attract and retain big-name brands that draw shoppers from all over the region.
“This is just the beginning, there’s plenty more to come in fashion and beyond throughout 2025!”
Nicola Reeve, head of retail at Victoria’s Secret, added: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion.
“Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations.
“This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”