A new campaign has been launched to encourage visitors to choose Derby for a short break.
Visit Peak District, Derbyshire and Derby launched its Take a Peak drive at the start of this month.
The campaign was officially launched by Councillor Nadine Peatfield, deputy leader of Derby City Council and cabinet member for city centre, regeneration, culture and tourism, who said: "I'm delighted to launch this new initiative to bring more visitors to Derby.
"Our businesses are still recovering post Covid and increasing footfall has to be a high priority.
"We have so much to see and do in the city and the Take a Peak campaign really brings that into focus."
As part of the initiative, six key themes are promoted as drivers for booking a short break in Derby - take a look at them below.
5. Accommodation
From charming boutique hotels to modern and luxurious accommodations, Derby offers diverse options to suit every traveller's needs. Nestled in the heart of England, the vibrant city welcomes visitors with open arms and ensures their stay is nothing short of exceptional. Whether you're seeking a centrally located hotel for convenience, a countryside retreat for tranquillity or a budget-friendly option without compromising comfort, Derby has it all. With a blend of renowned hotel chains and unique independent establishments, guests can expect a memorable stay. Whether visiting for business or leisure, the abundance of accommodation options in Derby ensures that every traveller can find their perfect home away from home. | Visit Derby
6. Experiences
Boasting history and charm, Derby has so many unforgettable experiences to offer. For adventure enthusiasts, embark on a kayaking adventure on the scenic River Derwent and enjoy the picturesque surroundings. Or take a Derby Riverboat Tour for a much slower pace. Take a tour of the region's latest winery and learn the process of winemaking, followed by a tutored tasting of the award-winning wines, perfectly paired with delectable regional cheeses. Thrill-seekers can experience the exhilaration of the track and test their skills by cycling around the velodrome. And if you're feeling brave, join ghost walks that uncover the eerie tales and hair-raising history of Derby's enduring streets and landmarks. With its blend of history, outdoor pursuits and thrilling experiences, Derby promises a wide range of activities which make for the perfect city break. | Visit Derby