Derby Counts: Join our campaign to put Derby back on the map - for the right reasons

In recent months, Derby has garnered a bit of an (unfair) reputation as a ‘bad place to live and visit’.

This started when Which? released some very unhelpful data branding Derby as the ‘worst city in the UK for a staycation’.

In the days following, the nation’s press took many opportunities to slam our city, most notably labelling it a ‘rundown dump’.

Read more: Love Derby

I however stand firm in my belief that this is a load of rubbish.

The city is by no means perfect and it has a way to go before it will stack up against the likes of Liverpool or London but that’s not to say, it hasn’t got its charms.

I’d be inclined to say it has more than a few, from its majestic Cathedral to trailblazing business owners and a thriving live music scene.

That’s why Derby World has launched our Derby Counts campaign.

Derby Counts is a city-wide project, that aims to promote our local businesses, entrepreneurs, and amenities.

Essentially, our aim is to put Derby back on the map - but for all the right reasons and to support the people working tirelessly to make Derby a cool place to work and visit.

This is pretty much the essence of Derby World, which has existed now for a little over 18 months.

Our site, much like the city we report on, is small but mighty - and we pack a punch when it comes to standing up for our city.

The thing is, this campaign will only really take off if we have the support of you, our readers.

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I want you to tell us (myself and our wonderful reporter, Ria Ghei) what you love most about Derby.

You could be a fan of local cheeses such as Sage Derby sold at Milk & Honey Deli, or an eager attendee of events such as Celebrate Sadler Gate, or Furthest From The Sea Festival.

We want to give the people, places, businesses, and attractions that make our city so special a platform, to talk about what they do, and why they do it!

Another way to get involved is to display or share our swanky Derby Counts logo, designed especially for this campaign.

If you want to get involved in our Derby Counts campaign or feature on Derby World, please email [email protected]