Discover a hidden shopping gem just over an hour from Derby...
The delightful spa town of Buxton is often described as the gateway to the Peak District National Park. It’s perhaps most famous for its spring water that made it a major health resort, particularly during the Georgian revival. Today, the Spa element of the town remains strong with the Champneys-owned Crescent Hotel and Spa, whilst you’ll also find impressive Georgian and Victorian architecture, its own Edwardian Opera House, a huge variety of gastronomical delights, pleasure gardens and a shopping scene that will delight the most ardent of shoppers. The Buxton Pavilion Gardens are well worth a visit, set within 23-acres of beautiful landscaped gardens, it is also home to a boating late, miniature train and play areas for both young and older children - it really does offer the perfect blend of relaxation and fun for all ages. Fancy something more high adrenaline? Why not try out Buxton's Go Ape treetop high ropes challenge or explore the hidden wonders of Pooles Cavern. In the summer months, the town is abuzz with the International Buxton Festival and the renowned Gilbert and Sullivan Festival so you can enjoy a truly unique experience of the arts within a magical setting.
A true Buxton institution, Potters of Buxton are proud to be part of such a vibrant town and are looking forward to celebrating their historic milestone bv inviting customers new and old to its 3rd Annual ‘Potters Day’ on Saturday, 23rd May. Visitors can expect a celebratory atmosphere, featuring exclusive one-day discounts and a complimentary glass of fizz to enjoy while exploring the latest collections.
Helmed by the Nuttall family since 1971, the shop has evolved from its 19th-century origins into a premier destination for contemporary style. Spanning two floors, Potters currently stocks a curated selection of premium men’s and women’s labels, including Barbour, Seasalt, Soya Concept, Meyer Trousers, and Armor Lux. For those who can't make it to the physical store, their full range is available on the Potters of Buxton website - www.pottersofbuxton.co.uk
From Hosiery Pioneers to Modern Style
The story began in 1860 with Mr. John W. Potter. After honing his craft in Bakewell, Manchester, and London, Potter returned to Buxton to establish what would become the renowned department store. In those early days, the shop was famed nationwide for its hand-wrought hosiery, produced in the family’s own factory in Matlock.
While the machinery has changed, the philosophy has not. Current owner Matt Nuttall remains dedicated to the core values of quality and traditional service, while keeping a firm eye on the future.
"As we celebrate this incredible anniversary, our focus is on honouring the heritage of Potters while ensuring we stay ahead of the curve," says Matt. "We are constantly introducing fresh, new collections and pushing ourselves to be creative with our window displays—we want to offer a visual experience that entices both our long-standing local supporters and visitors from further afield into the heart of Buxton."
Rewarding Loyalty
A key pillar of the shop’s longevity is its devoted customer base. To thank the community for their support, the business recently launched the Potter’s Rewards scheme, allowing shoppers to earn points on every purchase that can be redeemed for future vouchers.
"Our customers are the reason we’ve been here for 166 years, and Potters Rewards (www.pottersofbuxton.co.uk/pages/potters-rewards) is our way of giving something back to the many familiar faces who return to us season after season," Matt added. "In an era where the high street faces constant challenges, that personal connection and loyalty mean everything to us."
As Potters of Buxton prepares to toast its 166th birthday, it stands as a shining example of how local businesses can flourish through a blend of tradition and innovation. Why not plan a day out to this delightful Spa town and drop by on 23rd May to raise a glass to a true Buxton icon.