Birds Bakery adds new irresistibly sticky treat to its breakfast menu

Beloved East Midlands bakery, Birds, has added a tasty new item to its breakfast menu.

The irresistible item has reportedly been a long time ‘in the baking’.

Customers can now get their hands on (and mouths around) an ooey-gooey cinnamon bun covered with a sticky glaze.

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Jamie Bird, Director of Strategy at Birds said: “We are always looking for ways to innovate and delight our customers. Our talented product innovation specialist, with the help of our talented bakers have spent a considerable amount of time perfecting the recipe to refine the ideal swirl, texture, and flavour.

“This addition is opening the door to breakfast pastry for us, and the introduction of the cinnamon bun is a testament to our dedication to providing fresh, high-quality products that our community loves. We’re excited for everyone to try it and make it a part of their morning routine.”

The cinnamon bun features 72 layers of rich, all-butter, flaky pastry, specially created by one of Bird’s master bakers.

This delightful treat is a hybrid between a croissant and a Danish pastry, filled with a bespoke cinnamon filling — a secret recipe that perfectly complements the buttery pastry.

Hand-rolled tightly and cut to size, the buns are dipped into warm fondant after cooling from the oven, giving them a sweet, glossy glaze.

Read more: Derby food & drink

In addition to the cinnamon bun, Birds offers a wide range of breakfast options, from classic bacon cobs to banana choc chip muffins.

Birds Bakery has 61 stores across the region. Many Birds products can also be ordered online and delivered to customers’ homes using the Birds By Post service.

Find your nearest Birds store online at www.birdsbakery.com/stores