East Midlands Designer Outlet unveils bigger and better Adidas store

To celebrate the opening, Adidas is offering an exclusive deal: spend £70 and receive 20% off your purchase.

Shopaholics and lovers of big brands will be pleased to hear, a newly expanded Adidas store has opened in Derbyshire.

Adidas store front placeholder image
Adidas store front | East Midlands Designer Outlet

The bigger and better-looking store has opened at East Midlands Designer Outlet in Alfreton, forming part of the centre’s multi-million-pound investment.

The new Adidas store will significantly increase its footprint in the Centre, growing from 8,398 sq ft to an impressive 11,500 sq ft.

The store will feature an extensive collection of the latest sportswear, footwear, and accessories, providing customers with a broader selection of premium products at accessible prices.

This exciting development is part of McArthurGlen East Midlands Designer Outlet’s strategy to elevate the shopping experience and continue to offer a diverse mix of brands.

To celebrate the opening, Adidas is offering an exclusive deal: spend £70 and receive 20% off your purchase.

Customers can enjoy branded snacks and receive branded bags upon purchase with a live DJ to further enhance the opening. To those visiting over the weekend will have the chance to win exciting prizes and gift vouchers.

Paul Sutton, Centre Manager at East Midlands Designer Outlet, comments, “We are thrilled to unveil the newly expanded Adidas store. adidas has been a cornerstone of our retail offering for 22 years, and this significant upsize demonstrates their dedication to providing an exceptional shopping experience.

“The new store will not only offer an enhanced range of products but will also play a crucial role in our Centre’s development and the local economy.”

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